Advertising - Trader - North Coast - Marketing
Writer - New South Wales - Queensland - Australia
Marketing The Arts
In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed.
Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including:
- The importance of arts consumption and its social dimensions
- The importance of the aesthetic experience itself, and how to research it
- Arts policy development
- The art versus commerce debate
- The role of the arts marketer as market-maker
- The artist as brand or entrepreneur
This exciting new book covers topics as diverse as Damien Hirsta (TM)s 'For the Love of God', Liverpoola (TM)s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.
Content Marketing In A Week
You are just seven steps away from mastering content marketing
Content Marketing In A Week is a simple and straightforward guide to getting content marketing right, giving you everything you really need to know in just seven short chapters. From formats, presentation techniques and buyer personas, to managing your editorial calendar, creating and promoting sharable content
Content marketing just got easier
Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online.
In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing.
- Sunday: Adopt a content marketing mindset
- Monday: Understand the different types of content
- Tuesday: Develop your content marketing strategy
- Wednesday: Get started with content planning
- Thursday: Create compelling content
- Friday: Get ready to share
- Saturday: Learn how to measure success
About the Author
Jane Heaton is a marketing consultant, content specialist and writer who helps people master the principles and practice of marketing and communications, from strategy to execution. A member of the CIM and a Chartered Marketer, Jane developed her business and marketing expertise in a small ad agency, in regional newspaper publishing and for brands such as Shell and Cable & Wireless - through hands-on experience and setting up and leading marketing teams. She started Jane Heaton Associates in 2000 to give businesses of all sizes access to expert marketing advice and skills - easily and cost effectively.
As marketing becomes more complex, Jane believes marketers must be able to confidently apply the essential core principles of marketing and think in a joined-up way in order to manage the growing choice of tools and tactics and deploy them successfully. Today she uses her wide ranging experience and a blend of consultancy, mentoring, training, and coaching to enable individuals and teams to create well-written, well-produced content as part of a clear, focused marketing strategy.
Internet Marketing And Search Engine Optimization
It is difficult finding someone who really knows what they are doing with Internet Marketing and Search Engine Optimization. There are many that would like you to believe they are experts, but they could very well get your site de-listed. This is a short guide designed to aid high end professionals to learn enough about Internet Marketing and Search Engine Optimization in order to intelligently hire the right person for their marketing efforts online.
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